Digital generalist.
Working across the full digital stack, from ops and finance to marketing and sales. I connect the dots, building systems and apps that work for people and businesses.
GM of Digital at Rhinomed – running Amazon, DTC, Netsuite, internal AI capability, and more. Building apps for fun whenever I find some time.
Updated May 2026
Scaffold
Working on a system to let small businesses deploy secure custom apps quickly.
Consulting
Working with great companies on what AI means for their digital operations.
RUNalytics
iOS app that uses your HealthKit run data to track your progress toward yearly running goals.
PizzaLab
Ingredient-first pizza recipe app. Add what you’ve got, and AI tells you what to make.
ShareFrame
A simple app to display your photos on Samsung Frame TVs. Because why not.
Family Hub
A shared view of everything on the family radar to help manage the chaos.
RunDJ
Run to your favourite tracks at just the right pace. BPM/SPM matching playlists.
Watchlist
Track the TV shows you want to watch across iOS and tvOS.
- It’s Mac mini timeA lot has been made of the fact that Apple has been behind in AI for the last few years. I’m not here to deny that in the slightest. Siri is atrocious. The Apple Intelligence models aren’t exactly living up to their lofty branding, either. But this week, I thought it might be worth trying
- RUNalytics is Live on the App StoreI wrote about using AI to write apps recently here. Turns out they can be released to the app store too. This one took a couple of days to get through Apple’s App Store review, then another day to get an update approved when some friends pointed out my obvious bugs. If you run and
- There Used to be “An App For That”I just built three apps in under a week. I’m already working on more. What made that possible might just kill apps as we know them.